Online eCommerce Store Social Media Marketing
Trusted Partner
French Kiss is an online eCommerce brand, supplying fashionable and trendy Women’s Clothing, Accessories and more across the UK.
When we first started, French Kiss had some, but little Brand Awareness and Social Media presence. We were tasked with the challenge to boost their Social Presence with our Organic Social Media Management and provide them with a positive ROAS through our Paid Social campaigns.
Total Sales
Total ROAS
Followers
We took on the challenge of enhancing French Kiss’ presence on their chosen platforms: Facebook and Instagram. Our goal was to grow their organic audience and increase engagement. Additionally, we developed and managed paid campaigns on both platforms to boost brand awareness and drive sales, ensuring a positive Return on Ad Spend (ROAS).
The Strategy for this campaign first started off by delving into the target audience; who are they and where do they spend their time? French Kiss was aimed at women of 2 different age groups: 18-25 and 25-36. As a result, we decided to opt for a Facebook and Instagram strategy as that is where the majority of the target audience was located.
Once we knew who we were targeting, we then started to work on the brands’ tone of voice to resonate with the audience, along with identifying what would capture the attention of their audience’s eye.
Once we had all of this data together, we then laid out our approach which was as follows:
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