Trusted Partner
Pass The Keys is a nationwide short-let and holiday accommodation property management brand, covering all of the UK and some parts of Europe. Pass The Keys work on a franchise base model.
We were chosen to manage a handful of the Pass The Keys’ partners Social Media platforms, in order to help raise brand awareness and drive traffic to their website.
People Reached
Engagement Increase
Link Clicks
Pass The Keys had two main objectives; Booking Acquisition and Property Acquisition that we were out to achieve. We were to achieve these with our two services: Managing their Organic Social Media channels and using Paid Social campaigns to target new audiences.
We created a complex Strategy for Pass The Keys, but a Strategy that remained consistent across the brand. Each franchise’ Social Media channel looked completely different to the next, so we wanted to make sure that the brand was consistent throughout.
We identified the right audiences for both Booking Acquisition and Property Acquisition to help with our Paid Social campaigns.
The Organic Social content was boosted by using relevant keywords and hashtags, but most importantly making sure the brand and franchises all had the same theme, tone and voice and other elements too.
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