Trusted Partner
SupaStrikers is a UK-wide football-based activity session for all children aged 2-5 years across 150 different locations. Their classes take the form of weekly indoor sessions. SupaStrikers help little ones learn core football and movement skills, children also develop their awareness of shapes, colours, simple numbers and social skills.
SupaStrikers chose to work with us to help manage and increase their engagement across their Organic Social Media channels and generate more leads through Paid Social Media campaigns.
People Reached
Engagement Increase
Leads Generated
We took on the challenge of helping raise engagement and the organic audience of SupaStrikers by taking over their Facebook and Instagram pages. SupaStrikers also wanted us to follow their templates and brand guidelines.
SupaStrikers also are regularly on the look for new leads for new potential franchisees across the UK; we also took on the project of running Paid Social campaigns, targeted at potential prospects to convert them into high-quality leads.
The Strategy for this campaign was quite simple. Starting out with the Organic Social Media Management, SupaStrikers already had existing Social Media channels across Facebook and Instagram – they just needed the right content.
We knew who the target audience was, so we created a tone of voice that resonated with those people and focussed on creatives and copy that they would want to see.
With the Paid Social campaigns, the direction was different; we weren’t looking for sign-ups – we were looking for franchisees. We structured the campaign to split-test different relevant audience demographics to enable us to determine the winning targeting formula.
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